PERC COFFEE X JOI INSTANT
Tutorial Style video for Socials '24
Shot with Sony A7RIII | Edited using Adobe Premiere Pro & After Effects
I was tasked with creating a tutorial-style video for a collaboration between PERC Coffee and JOI Instant, producing both a horizontal version and a vertical format for Instagram Reels.
The concept highlights the busy nature of coffee drinkers in the morning and how JOI Instant Creamer simplifies the process. To illustrate this, I filmed myself performing each step of making coffee while alternating entry points from the left and right sides of the screen. Through careful editing, I masked the two videos together to create the illusion of both hands working simultaneously in a seamless, continuous motion.
For added engagement, I animated text in After Effects, incorporating curved motion that aligns with PERC’s branding. This playful element interacts with objects in the video, enhancing the visual storytelling. The final edit adheres to PERC’s color palette, ensuring a cohesive and on-brand presentation.
For a limited-release coffee drop, I photographed PERC’s new hologram sachet and box packaging, using a pink background to complement the design. To create a dynamic and playful look, I experimented with diagonals and even levitated the boxes to enhance the sense of movement.
With only a single box and sachet available, I shot them separately and carefully stitched the images together in Photoshop. This approach allowed me to showcase every angle of the packaging while maintaining a visually engaging composition.
PERC COFFEE CHOOSE YOUR VIBE
Concept Video '24
Concept, Video & Edit: Jasmeen Shaqueita
Graphics & Voice: Brad Praria
Tasked with creating a video to showcase the three types of PERC coffee beans and their unique personalities, I drew inspiration from old-school dating shows.
Each coffee bag was personified, bringing its character to life through a playful script that matched PERC’s branding, along with carefully curated decor.
I created storyboards to map out the video’s flow before filming. After capturing the footage, I enhanced it with graphics and animations in After Effects, adding an extra layer of personality to the final edit.
I was tasked with capturing photos and videos for PERC’s Pixel Collection and giveaway launch. To bring the concept to life, I sourced a retro TV to play an animation featuring the same graphics as the travel mug, creating a cohesive visual experience. I then transformed it into an animated GIF, aligning with PERC’s signature style for showcasing new tumbler merch on their website.
To enhance the gamer-inspired theme, I carefully selected props that fit the aesthetic and experimented with fun compositions and dynamic movements. This approach highlighted each component of the product while adding energy and playfulness to the visuals.
PERC BAG BUNDLE & INSTANT
Product Photography for Website '24
F&B Photography for Socials '24
Product Photography '24
ALIST COLLECZIONI
Summer Social Contents '23
